Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
(eBook)

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Published
HarperCollins, 2019.
Format
eBook
ISBN
9780062883315
Status
Available Online

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0m 0s
Language
English

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Citations

APA Citation, 7th Edition (style guide)

Pauline Brown., & Pauline Brown|AUTHOR. (2019). Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond . HarperCollins.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Pauline Brown and Pauline Brown|AUTHOR. 2019. Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond. HarperCollins.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Pauline Brown and Pauline Brown|AUTHOR. Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond HarperCollins, 2019.

Harvard Citation (style guide)

Pauline Brown. and Pauline Brown|AUTHOR. (2019). Aesthetic intelligence: how to boost it and use it in business and beyond. HarperCollins.

MLA Citation, 9th Edition (style guide)

Pauline Brown, and Pauline Brown|AUTHOR. Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond HarperCollins, 2019.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID01cbd094-48c7-95d7-c9a7-fede91dcc16d-eng
Full titleaesthetic intelligence how to boost it and use it in business and beyond
Authorbrown pauline
Grouping Categorybook
Last Update2025-01-06 20:56:57PM
Last Indexed2025-02-11 02:04:48AM

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Image Sourcesyndetics
First LoadedMay 16, 2023
Borrowed OnFeb 11, 2025

Hoopla Extract Information

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    [synopsis] => Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. 



In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence-or "the other AI," as Brown refers to it. 
	Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. 
	Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.
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